British motorcycle manufacturer Triumph has once again surprised customers in the Indian market by increasing the prices of its entire 350cc motorcycle lineup.
This is the second price hike in just two months, as the company had already raised prices in June 2026.
Earlier this year, in April, Triumph introduced 350cc versions of its 400cc motorcycles to help customers benefit from the lower 18% GST rate.
However, the back-to-back price hikes in June and July have left many buyers surprised.
Speed T4 Gets the Biggest Price Hike
With the latest revision, some Triumph 350cc motorcycles have become more expensive than their older 400cc versions. Overall, the company has increased prices by around 1.22% to 5.03% across the range.
The biggest increase has been seen on the Speed T4, which is the most affordable motorcycle in the lineup. Its price has gone up by ₹10,000, taking it from ₹1.99 lakh to ₹2.09 lakh.
Model-Wise Price Revision
The Speed 400 has also become more expensive. Its price has increased by ₹6,000, rising from ₹2.34 lakh to ₹2.40 lakh, which is a hike of around 2.56%.
The Tracker 400 has received the smallest price increase of ₹3,000. It is now priced at ₹2.49 lakh instead of ₹2.46 lakh.
The Scrambler 400X now costs ₹2.65 lakh after a ₹6,000 price hike. Meanwhile, the Thruxton 400 is now priced at ₹2.75 lakh, and the Scrambler 400XC now carries a price tag of ₹2.99 lakh.
Experts Believe Sales Will Remain Stable
Even after two consecutive monthly price hikes, industry experts believe Triumph’s sales are unlikely to see a major impact.
At present, Triumph’s 350cc lineup ranks sixth among the best-selling motorcycles in the 350cc-450cc segment.
The segment continues to be dominated by Royal Enfield, which leads the market with popular models such as the Classic 350, Bullet 350, Hunter 350,
and Meteor 350. Through its expanding 350cc range, Triumph is aiming to compete more strongly with the brand.
Triumph’s Future Plans
To maintain its sales momentum, Triumph is planning to introduce more motorcycles in the market. The company’s goal is to build a strong portfolio in the 350cc segment, similar to Royal Enfield’s lineup.
As part of this strategy, the upcoming Bonneville 400 (350cc) was recently spotted during road testing.
The motorcycle is expected to feature a classic retro design and will directly compete with the Royal Enfield Classic 350 and the Honda CB350. Triumph is expected to launch this new model in the second half of 2026.
