Getting employees back to the office has been a challenge for many companies.
But Superhuman has found a smart solution.
Instead of forcing people to return, it offered incentives—and the results have been impressive.
The company saw a 57% increase in office attendance, proving that choice can work better than strict rules.
A Simple Idea: Reward, Don’t Force
Superhuman introduced its “Ways of Working Programme,” where employees can choose how often they want to come to the office—between 2 to 5 days a week.
The more days they choose, the more benefits they receive.
For example:
2 days a week: $500 per quarter
5 days a week: Up to $2,000 per quarter
These benefits can be used for everyday needs like commuting, childcare, groceries, gym memberships, meals, or even home cleaning.
More Than Just Money: Better Office Experience
The company didn’t stop at financial perks.
It also improved the office environment by:
Redesigning workspaces
Adding social hours
Providing daily lunches
This made the office feel more welcoming and worth the commute.
Why the Old Approach Failed
Earlier, Superhuman tried a mandatory return-to-office policy.
Employees were required to come in at least two days a week—but it didn’t work.
Attendance was low, and people felt disengaged.
So the company changed its approach.
It listened to employees and even consulted a behavioral expert to understand the real issues—like long commutes and poor office setups.
What Happened After the Change
The results were strong:
Around 75% of employees near offices joined the programme
About one-third chose to come in 4–5 days a week
Around 85% stick to their chosen schedules
This shows that when people are given flexibility and benefits, they are more likely to participate.
What This Means for Other Companies
While many companies are still enforcing strict office rules, Superhuman shows a different path.
Instead of forcing attendance, it focused on:
Flexibility
Incentives
Better workplace experience
And it worked.
The Bottom Line
Superhuman’s approach highlights a simple truth—people respond better to choice and rewards than pressure.
By making office work appealing instead of mandatory, the company turned empty desks into active, collaborative spaces.
