Kotak Mahindra Asset Management Company Ltd. has launched the Kotak Rural Opportunities Fund, an equity scheme designed to tap into India’s rapidly changing rural economy.
The goal is simple — to generate long-term capital growth by investing in companies that are driving or benefiting from rural transformation.
The fund’s performance will be measured against the Nifty Rural Index (TRI).
Why Focus on Rural India?
Rural India is evolving fast. It’s no longer just about agriculture — it’s becoming a hub of economic growth, digital inclusion, and new business opportunities.
According to recent data, nearly 40% of rural workers are now employed in non-agricultural sectors.
The participation of women in the workforce has almost doubled since 2018, creating more dual-income households.
Over half of rural spending now goes toward non-food items, showing a shift in lifestyle, aspirations, and consumption patterns.
This change makes rural India a crucial part of the country’s overall growth story.
As Nilesh Shah, Managing Director of Kotak Mahindra AMC, said:
“Rural India is the new growth frontier of Bharat. Rising incomes, digital access, and local manufacturing are reshaping the rural economy — and this fund helps investors be part of that journey.”
Key Details for Investors
The Kotak Rural Opportunities Fund is an open-ended equity scheme focused on rural and allied themes.
Subscription Period: November 6, 2025 – November 20, 2025
Minimum Investment: ₹1,000 (lump sum)
SIP Option: Starts at ₹500
Benchmark: Nifty Rural Index (TRI)
The fund will build a diversified portfolio of quality companies with strong rural exposure.
Each stock will be carefully selected and regularly reviewed to capture new opportunities emerging from India’s rural transformation.
For more details, visit www.kotakmf.com
