Google has raised the subscription fees for YouTube Premium, making it more expensive to enjoy ad-free videos and music streaming on YouTube and YouTube Music.
Earlier, individual users paid $11.99 (about Rs 983) per month for YouTube Premium.
Now, they will be charged $13.99 (about Rs 1,147) per month, and iOS users will face an even higher charge of $18.99 (about Rs 1,557) per month.
Google’s Subscription Plan and Improved Features
Google is currently implementing a subscription plan for its US users, resulting in increased rates for both YouTube Premium and YouTube Music Premium.
A Google spokesperson assured users that this change aims to provide better service and features.
The new rates will become visible to users shortly, allowing premium subscribers to continue watching their favorite videos on YouTube without restrictions.
Moreover, YouTube Music users will have access to over 100 million songs.
Price Hike After 5 Years and Competition Impact
Five years ago, in 2018, YouTube raised the premium subscription plan, formerly known as Red.
The rates for YouTube Music Premium have also increased due to competition from Amazon Music, Spotify, and Apple Music.
Existing users will see the new rates in their next billing cycle, while new users will need to subscribe at the updated prices.
Upcoming Feature: 2x Speed for YouTube Premium Users
In the near future, YouTube Premium users will be able to watch videos at 2x speed.
Google is currently testing this feature, with a potential rollout in the coming days.
Premium subscribers can try it out until August 13th, and after testing, this feature may become available to all users.
