In a significant move, Netflix, the world’s leading streaming platform, has made a major change for Indian users.
From now on, sharing passwords with others will not be allowed.
The platform aims to curb password sharing habits, encouraging new subscriptions to expand its user base.
Netflix has begun sending emails to existing subscribers, urging them not to share accounts with outsiders.
According to an official statement from Netflix, starting today, emails will be sent to members who share their account passwords with individuals outside their household.
The platform emphasizes that Netflix accounts can only be used by individuals residing in the same household, either at home or during vacations in hotels, as well as on mobile devices.
Sharing accounts with outsiders or friends goes against Netflix’s policy.
To ensure seamless account management, Netflix introduced new features that enable users to keep track of who is streaming content from their account or using their password.
These features, such as Transfer Profile and Manage Access and Devices, empower users to easily control account sharing.
Netflix now permits account sharing only within the same household.
“We understand that our members have diverse entertainment preferences.
That’s why we constantly invest in new movies and TV shows to cater to various tastes, moods, and languages,” said Netflix. The platform aims to enhance the watching experience for its users.
Netflix’s efforts to increase its paid user base led to the implementation of measures like prohibiting password sharing.
Several countries, including the United States, United Kingdom, France, Germany, Australia, Singapore, Mexico, and Brazil, had already enforced restrictions on password sharing earlier this year.
In some markets, sharing accounts with others requires an additional monthly fee of $8 (approximately Rs. 660) in the US.
With this move, Netflix hopes to optimize its subscription model, ensuring that users have a personalized and uninterrupted streaming experience.
