The Life Insurance Corporation of India (LIC) has introduced a powerful new platform to make insurance-related tasks easier for its customers.
If you’re already an investor or planning to invest in LIC, this is important news for you.
LIC has launched a new digital marketing platform called MarTech, as part of its Project DIVE initiative.
This platform is designed to streamline and simplify insurance services for the general public.
It marks LIC’s step towards embracing digital transformation and improving customer experience.
A Big Step Towards Digital Insurance Leadership
The government-owned LIC says this platform isn’t just a technological upgrade—it’s a major strategic shift. MarTech will play a key role in making LIC a global leader in digital insurance.
Project DIVE is part of LIC’s vision for the future, aiming to strengthen its presence in the digital insurance space.
Benefits of the MarTech Platform
The MarTech platform offers several advantages:
It helps improve communication between policyholders and agents.
It supports Hyper-Personalized and Multi-Channel Marketing, ensuring that customers get tailored updates and information about their policies.
According to LIC, this is just the beginning. The MarTech platform is being launched as the first phase of Project DIVE, and more innovations are expected in the future.
