Skoda India is gearing up to introduce a new addition to its lineup with the impending launch of a compact SUV.
During a recent corporate event on 27th February, the company announced its plans to unveil this eagerly anticipated model in the Indian market.
Excitingly, customers have been invited to participate in naming the upcoming SUV, presenting a unique opportunity for automotive enthusiasts to leave their mark on Skoda’s latest offering.
Stepping Into the Compact SUV Segment:
Skoda’s decision to venture into the compact SUV segment signifies a significant stride towards broadening its reach across India.
Positioned as the entry point of Skoda’s portfolio, the new SUV aims to cater to a diverse audience, including new customers as well as existing enthusiasts.
Utilizing the MQB-A0-IN platform, this model promises to deliver a compelling combination of affordability, safety features, and dynamic driving performance.
Customer Engagement Initiative:
In a bid to involve customers in the naming process, Skoda has initiated a unique campaign inviting suggestions for the SUV’s name.
Participants are encouraged to propose names starting with ‘K’ and ending with ‘Q’, aligning with Skoda’s nomenclature convention.
To sweeten the deal, Skoda has announced enticing prizes for participants, including the chance to win a brand-new Skoda car or a trip to Prague.
Significance of the Indian Market:
Skoda Auto considers the Indian market among its top five priority markets, underscoring the country’s strategic importance in the brand’s global expansion.
With successful models like the Skoda Kushaq and Skoda Slavia already making waves in India, the company is poised to further solidify its position with the launch of the new compact SUV.
