Amazon Now in Delhi: Amazon has launched its 10-minute delivery service, Amazon Now, in Delhi. After first starting in Bangalore, this service is now available in select pin codes of the capital. The company has confirmed it will expand to more areas in the coming months.
What is Amazon Now?
With Amazon Now, customers can order daily essentials like groceries, household items, and personal care products, and get them delivered in just 10 minutes. Amazon assures the same quality, safety, and trust as its main platform.
Positive Customer Response
The company says Amazon Now has received a great response, especially from Prime members. Seeing this, Amazon is planning to roll out the service in more locations soon.
Quick Commerce Becoming a Trend
People in India now expect faster delivery. Earlier, 1–2 days was normal, but now customers want deliveries in minutes.
Flipkart also joined this trend with its quick delivery service called Flipkart Minutes, now active in 14 cities.
From Groceries to Electronics
Quick commerce was once only for groceries, but now it covers other products too. Swiggy Instamart is delivering smartphones in 10 cities.
Blinkit and Zepto have also started selling home appliances and consumer electronics through quick delivery.
Growing Demand, But Profits Are a Challenge
Even with rising demand, quick commerce companies are finding it hard to make profits.
Blinkit reported 134% growth in Q4 of FY25 but still lost ₹178 crore. Swiggy Instamart lost ₹840 crore while expanding its store network.
Who’s Leading the Market?
As per ICICI Securities, Blinkit and Instamart’s market share grew from April to June 2025. Blinkit’s gross order value rose by 25%, Instamart’s by 22%, while the whole sector’s growth stayed below 20%.
Zepto Losing Ground
Meanwhile, Zepto is facing challenges. Its daily active users (DAUs) dropped from 5.5 million in December 2024 to 4.9 million in June 2025.
In comparison, Blinkit’s DAUs increased to 6.2 million, and Instamart’s new app reached 1.1 million DAUs in June.
With Amazon Now launching in Delhi, the quick commerce race has become even tougher.
