Zomato News: If you often order food online, your next order might be a bit more expensive.
That’s because Zomato’s parent company, Eternal, has made it costlier for restaurants to fulfill certain orders—especially those that need to be delivered from farther away.
The goal is to make each order more profitable for the company.Now, Zomato is charging restaurants a new ‘long-distance fee’ for deliveries over 4 kilometers.
However, it’s still unclear if users will see any changes in their own delivery fees.
Restaurants to Bear ‘Long-Distance Fee’
If an order is being delivered 4 to 6 kilometers from the restaurant or cloud kitchen and the order value is more than ₹150, Zomato will charge the restaurant an extra ₹20 per order.
For deliveries beyond 6 kilometers, the fee doubles to ₹40 for the same order value. However, for smaller orders between ₹0-150 delivered within 6 kilometers, there is no extra fee.
But if such small orders go beyond 6 kilometers, restaurants will have to pay ₹40 per order.
Eternal said, “We aim to make every order profitable for both you and us.” This is a new charge that wasn’t there before.
According to four restaurant owners who spoke to Moneycontrol, this fee has only recently been introduced.
They believe the extra cost may discourage them from accepting orders from distant locations.
Zomato Launches ‘Visibility Assurance Plan’
Along with the new fee, Zomato is also launching a new plan called the Visibility Assurance Plan.
Under this, restaurants can pay about ₹6,000–₹6,500 per month for each restaurant listing (RID) to improve their visibility and get faster rider support.
One restaurant owner told Moneycontrol, “I’ve been asked to pay around ₹6,000 per brand I run to get priority rider support. This means my orders will be picked up and delivered faster.”
This visibility plan is still in its early rollout phase and hasn’t been offered to all restaurants yet. It will be gradually introduced in the coming weeks.
With these steps, Eternal is trying to stay ahead of its competitors and make sure its delivery partners earn better.
