YouTube has introduced a new artificial intelligence (AI) tool for its Premium subscribers. This feature allows users to create music playlists just by sharing their preferences.
It is being rolled out gradually on both iOS and Android devices. The main aim is to make music listening easier and more personalized.
No More Time Spent Searching for Songs
Many people spend a lot of time searching for songs they like or arranging them in the right order. The new AI playlist generator removes this hassle.
Users only need to type or speak a few words describing their mood, genre, or type of music. After that, YouTube’s AI automatically creates a custom playlist based on the given details.
AI Experiments Were Done Earlier
YouTube has already tested AI features in music before. In July 2024, the company experimented with a tool that let users create custom radio stations using text prompts.
The new AI playlist generator is considered an improved version of that idea and is now being rolled out more widely to Premium members.
How to Use the AI Playlist Feature
Premium users can access this feature in the YouTube app. They need to go to the Library section and choose the New option, where the AI Playlist option will appear.
Users can then enter their preferences by text or voice. For example, they can request a house mix, indie pop, 90s Bollywood songs, or music for a chill party. Within seconds, the AI creates a playlist based on the description.
Part of Competition and Subscription Strategy
Competition in music streaming is increasing. Platforms like Spotify, Amazon Music, and Deezer already offer AI-based playlists and radio features.
YouTube’s new tool is seen as an effort to make its Premium plans more attractive. Recently, the company also started testing limits on song lyrics for some free users.
Google, YouTube’s parent company, is now focusing strongly on subscription services. Recent data shows that Google has millions of paid subscribers across its platforms, including YouTube Premium.
The AI playlist generator is considered part of this strategy to provide more value and a personalized experience for users.
