Telecom company Vodafone Idea (Vi) has introduced its new NonStop Hero plan in Tamil Nadu. The company is calling it India’s first truly unlimited data plan.
Currently, the plan is available in selected regions, but Vi plans to launch it across other areas in a phased rollout.
What is the NonStop Hero Plan?
Vi’s NonStop Hero plan is designed for users who need continuous, high-speed internet without daily data limits.
This means customers can use unlimited data throughout the day without any speed restrictions. The plan also includes unlimited voice calls and 100 SMS per day.
Plan Options and Pricing
The NonStop Hero plan comes in three different pricing and validity options:
₹380 for 28 days
₹680 for 56 days
₹1,020 for 84 days
All three plans offer the same benefits: unlimited data, unlimited calling, and 100 SMS per day.
These plans are especially useful for customers who use the internet and make calls frequently.
Why This Plan Matters
Vi said that data usage in India has grown rapidly. A report by the Centre for Digital Economy and Policy Research shows data consumption in India has increased by 288 times over the past 10 years.
According to TRAI, internet users in India rose from 88.1 crore in March 2023 to 95.4 crore in March 2024. On average, each user consumes 20.27 GB of data every month.
Vi’s Subscriber Count Is Still Dropping
Despite the rise in internet usage, Vodafone Idea continues to lose subscribers.
In February 2025, Vi lost 20,720 wireless users, reducing its total subscriber base to 205.9 million.
The company only saw growth in a few regions—Bihar, Delhi, Karnataka, Mumbai, Odisha, and UP East.
Where is the Plan Available Now?
The NonStop Hero plan is currently available in these regions:
Tamil Nadu
Andhra Pradesh and Telangana
Karnataka
Rajasthan
Madhya Pradesh and Chhattisgarh
Vi has clearly stated that this plan is only for personal use, and commercial usage is not allowed.
The company will expand the plan to more circles soon, following a step-by-step strategy.
