TVS Motor Company has launched an energetic new television commercial for the NTORQ 150, India’s first 150cc hypersport scooter.
The campaign strongly focuses on giving riders a racetrack-like experience in everyday riding. It aims to build an emotional connection with young riders who look for adventure, high performance, style, and a premium riding feel.
Inspired by TVS Motor Company’s strong racing heritage, the all-new NTORQ 150 has been developed to set new standards in the scooter segment.
Key Features and Performance of TVS NTORQ 150
The TVS NTORQ 150 is India’s first hyper scooter and also the fastest scooter in the 150cc category. It can accelerate from 0 to 60 km/h in just 6.3 seconds.
The scooter comes equipped with Race and Street riding modes, traction control, and ABS, offering racetrack-inspired performance for daily use. These features make it especially appealing to young riders with a competitive mindset.
The ‘Hyper Mindset’ Concept
The TV commercial is built around the belief that riding is not just about speed, but also about attitude. It brings to life the ‘Hyper Mindset’, which combines adrenaline, agility, and control in everyday rides.
Through powerful visuals and an engaging story, the film highlights the scooter’s bold design, advanced technology, and race-inspired performance, positioning the NTORQ 150 as an ideal choice for adventure-loving youth.
TVS Motor Company’s Perspective
Commenting on the campaign, Aniruddha Haldar, Senior Vice President, Head Commuter & EV Business
and Head Corporate Brand & Media at TVS Motor Company, said that TVS NTORQ has become an iconic youth brand due to its strong performance, bold attitude, and emotional connection with new-generation riders.
He added that TVS scooters have dominated racetracks for many years, and this racing legacy shaped the NTORQ 125. With the launch of the NTORQ 150, this legacy has been taken to the next level.
The new TVC reflects the ‘Hyper’ mindset, where advanced engineering, racing DNA, and a competitive spirit make every ride feel like a personal race.
NTORQ’s Journey and Innovation Legacy
This campaign marks the next phase in NTORQ’s journey, which began in 2018. At the time, the brand changed the scooter segment by combining motorcycle-like excitement with everyday scooter convenience.
Soon after its launch, NTORQ became popular among Gen Z riders. Over the years, the brand introduced several industry-first innovations, including India’s first Bluetooth-connected scooter, the first scooter with power above 10 PS, and the world’s first scooter collaboration with Marvel.
Creative Vision Behind the Campaign
Ashwin Parthiban, Creative Consultant at Dentsu Creative, shared that the goal was to visually capture the emotion, excitement, aggression, and control experienced while riding the TVS NTORQ 150.
The film blends the feel of the racetrack with everyday roads, making every ride appear energetic and thrilling.
He emphasized that the campaign is not just about showing features, but about making viewers truly feel the riding experience.
