In a strategic move, veteran fintech giant Paytm has elevated its game in the realm of Open Network for Digital Commerce (ONDC).
Users can now seamlessly access ONDC on the Paytm app, strategically positioned next to the QR code scanner on the homepage.
This feature, currently in its trial phase, underscores Paytm’s renewed push into the expanding e-commerce sector.
The ONDC option on the Paytm app is now a prominent fixture at the bottom of the homepage, ensuring users have easy access for their shopping needs.
This strategic placement reflects Paytm’s commitment to simplifying the user experience and boosting its presence in the e-commerce landscape.
Exploring ‘Paytm Love ONDC’ Page
Upon selecting the ONDC option, users are greeted with a revamped landing page adorned with ‘Paytm Love ONDC’ at the top.
This redesigned page offers a clean look and features banner ads showcasing enticing offers and discounts across various categories, including food, grocery, electronics, fashion, and more.
Paytm’s Timely Move Amid Industry Shifts
As several tech unicorns, including Ola, PhonePe, Meesho, and Shiprocket, place their bets on the government-backed ONDC, Paytm’s recent integration signifies a strategic response.
ONDC aims to challenge the dominance of major players like Amazon, Flipkart, Zomato, and Swiggy in India’s online retail market.
Industry insiders suggest that Paytm is keen on avoiding the missteps it encountered in the early days of UPI, where competitors like Google Pay and PhonePe took the lead.
With a keen interest from Vijay Shekhar Sharma, Paytm’s founder and CEO, the company is poised to leverage ONDC to its fullest potential.
Learning from Past Experiences
Notably, Paytm Mall has learned from past experiences in the e-commerce realm, having faced challenges after raising $400 million in 2018 from investors like Alibaba and SoftBank.
A subsequent valuation dip prompted Alibaba to divest its entire stake in 2022. With ONDC, Paytm aims to rewrite its e-commerce narrative and emerge as a formidable player in the evolving market.
