Ola Electric announced a special “Holi Mahotsav” on Tuesday, signaling what it calls a new phase for electric motorcycles in India.
On the occasion of Holika Dahan, the company has reduced the starting price of its Roadster motorcycle range to ₹79,999.
According to the company, this price brings electric motorcycles closer to the cost of entry-level petrol (ICE) bikes.
A company spokesperson said that with the Roadster starting at ₹79,999, electric motorcycles are no longer a premium option but a smart default choice for buyers.
The company believes that price parity with petrol bikes will help speed up the shift toward electric mobility.
New Prices for the Roadster Range
The Roadster X series from Ola Electric is now available in three battery options:
2.5 kWh battery – ₹79,999
3.5 kWh battery – ₹92,999
4.5 kWh battery – ₹99,999
The Roadster X+ model comes in two variants:
4.5 kWh battery – ₹1,09,999
9.1 kWh battery – ₹1,89,000
Muhurat Mahotsav Offer
As part of the Holi celebrations, the company has also introduced a limited-time offer called “Muhurat Mahotsav.” This offer will be available today and tomorrow.
During this period, a limited number of units will be sold at a special Muhurat price during a 90-minute “Shubh Muhurat” window. The special price will only be revealed when the live window opens.
In addition, customers can get an 8-year extended warranty on the following scooter models during these two days:
Ola S1 Pro (3 kWh and 4 kWh variants)
Ola S1 Pro+ (4 kWh variant)
‘Ola Insiders’ Community Program
Ola Electric has also introduced a special community program called “Ola Insiders.” This program is designed for the company’s more than 1 million existing customers across India.
As part of the Holi celebration, members of this community will receive an additional benefit of ₹5,000 on top of the regular offers during the Muhurat festival window.
The Ola Insiders program gives members several advantages, including vehicle upgrades, add-ons, and referral benefits. Through this initiative, existing customers can upgrade their current scooters
and receive benefits worth up to ₹50,000 on the latest Gen 3 S1 portfolio and Roadster motorcycles, including the 4680 India sale variant.
