Ola Electric has launched its Network Partner Program today, aiming to bring the EV revolution to Tier 2 and Tier 3 cities in India.
As part of this program, the company has teamed up with 625 partners to boost sales across the country.
Ola Electric also announced plans to expand this number to 1,000 before the upcoming festivals.
Additionally, the company shared its ambitious goal of adding 10,000 partners to its sales and service network by the end of 2025.
Currently, Ola has around 800 company-owned stores, and it is claimed that with the ‘Network Partner Program,’ the number of sales and service touchpoints will reach about 1,800 before the upcoming festivals.
Bhavish Aggarwal, Chairman and MD of Ola Electric, stated, “Our direct-to-consumer (D2C) model has been highly successful in driving sustainable business growth.
The new Network Partner Program will accelerate the expansion of our D2C network, allowing partners to grow quickly with minimal investment.
While our company-owned stores will remain an important part of our sales and service network, this program will help us reach deeper into both urban and rural markets across the country.
We will continue to invest in expanding our network to promote EVs and #EndICEAge, with plans to grow our network partners to 10,000 soon.”
Through this program, Ola Electric aims to promote electric vehicles in the country and connect partners for smooth sales and aftersales service.
The company plans to use this initiative for the sales and service of its upcoming roadster portfolio and to boost electric vehicles in the motorcycle segment in India.
Ola Electric offers six products in India, with a diverse portfolio of S1 to meet various needs.
The premium models, S1 Pro and S1 Air, are priced at ₹1,34,999 and ₹1,07,499 (ex-showroom price), respectively.
The mass market options include the S1 X+ at ₹89,999 and the S1 X portfolio, which features three variants priced at ₹74,999, ₹87,999, and ₹101,999 (ex-showroom price) for the 2 kWh, 3 kWh, and 4 kWh versions, respectively.
The company recently launched its Roadster motorcycle series, which features the Roadster X (available in 2.5 kWh, 3.5 kWh, and 4.5 kWh), the Roadster (offered in 3.5 kWh, 4.5 kWh, and 6 kWh), and the Roadster Pro (with 8 kWh and 16 kWh options).
Prices start at ₹74,999, ₹1,04,999, and ₹1,99,999 (ex-showroom price), respectively.
