Ola Electric’s BOSS offer has proven to be highly successful, helping the company sell 15,672 electric scooters in just the first 14 days of October.
Initially, this offer was set for a limited time, but the company has decided to continue it.
The entry-level S1 X 2kWh electric scooter is still priced at Rs 49,999, as confirmed by Ola to the Automotive Research Association of India (ARAI).
This scooter can travel up to 95 km on a single charge.
In a regulatory filing on October 15, Ola stated, “We have informed ARAI that there has been no change in the price of the S1 X 2kWh.
We are running a limited-period festive campaign, offering a maximum discount of Rs 25,000 to some customers,
and a regular discount of Rs 5,000 to all customers, subject to limited stock availability.” The BOSS festive event started on October 3.
Key Highlights of the BOSS Festive Event
Warranty: 8-year or 80,000 km battery warranty worth Rs 7,000 at no extra cost
Finance Offers: Up to Rs 5,000 off on select credit card EMIs
Additional Benefits: Free MoveOS+ upgrade worth Rs 6,000 and free charging credits worth Rs 7,000
Discounts
1) Up to Rs 25,000 off on the S1 portfolio
2) Rs 25,000 flat discount on the S1 X 2kWh
3) Up to Rs 15,000 off on the rest of the S1 portfolio
Pricing and Expansion Plans
Ola Electric’s scooter prices vary by model:
S1 X 2kWh: Rs 74,999
S1 X 3kWh: Rs 87,999
S1 X 4kWh: Rs 1,01,999
S1 Air: Rs 1,07,499
S1 Pro: Rs 1,34,999
The company also launched the #HyperService campaign to improve after-sales service.
Ola aims to expand its service network to 1,000 centers by December 2024, with a goal to reach 10,000 centers by the end of 2025.
