UK-based tech brand Nothing has issued a strong warning to customers in India.
The reason? A surge in fake products being sold under its name.
The company says counterfeit accessories and devices carrying both Nothing and CMF branding are being sold in local markets and online platforms.
It is now working with law enforcement agencies to stop the spread.
This comes at a time when the brand is growing rapidly in India.
According to a report by Counterpoint Research, Nothing recorded a 32 percent year-on-year growth in smartphone shipments in Q4 2025.
Over 1,100 Fake Products Seized in Delhi
The situation became serious enough for police action.
In a recent video, Nothing India Co-founder and President Akis Evangelidis revealed that the company saw a sharp rise in counterfeit products last year.
Raids conducted by Delhi Police led to the seizure of more than 1,100 fake items.
These included charging adapters and true wireless earbuds falsely branded as Nothing and CMF products.
Some of the fake items looked almost identical to the originals.
Others were in colours or models that the company never even launched.
The problem is not limited to physical markets.
Fake listings have also appeared on online platforms.
How Customers Can Protect Themselves
Nothing is urging buyers to be extra careful before making a purchase.
The company recommends buying only from authorised sellers and official stores.
Customers should also check product reviews carefully.
Listings with very few ratings or inconsistent reviews can be warning signs.
Extremely low prices compared to official listings may also indicate that the product is not genuine.
Akis Evangelidis also warned that counterfeit chargers and electronic accessories can pose safety risks, not just quality issues.
Why This Matters Now
The crackdown comes shortly after Nothing opened its first branded store in Bengaluru.
The company has also shifted CMF operations to India as a registered entity.
As the brand expands its footprint in the country, it appears to be tightening control over unauthorised sellers and counterfeit supply chains.
For customers, the message is simple: verify before you buy.
A cheaper deal today could turn into a costly mistake tomorrow.
