Netflix Increases Prices and Gains 9 Million Subscribers in Q3

Netflix recently increased subscription rates for select streaming plans in the United States, the United Kingdom, and France, alongside the release of their Q3 (July-September 2023) earnings report.

According to data from LSEG, approximately 9 million new subscribers globally joined Netflix during the third quarter, with the company expecting a similar influx in the current quarter. Netflix’s worldwide subscriber count has now reached 247 million.

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Subscription Price Hikes

Netflix has raised the monthly cost of its premium ad-free plan in the US by $3, now priced at $22.99.

Similarly, in the UK, the premium subscription cost has increased by £2 to £17.99, while in France, it has risen by €2 to £19.99.

Investors have responded positively to these changes, leading to a notable increase in Netflix’s share price, climbing from approximately $346.19 to $390.80.

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Impressive Revenue Figures

Netflix’s revenue in the third quarter amounted to $8.54 billion. The company projects an estimated revenue of $8.69 billion for the October-December quarter.

Despite labor disputes in Hollywood causing disruptions to American production, Netflix’s robust performance remains largely unaffected.

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The company’s extensive catalog of shows and movies produced abroad has contributed significantly to its continued growth.

Expanding Global Reach

Netflix has welcomed nearly 4 million new subscribers in Europe, the Middle East, and Africa. Over 70% of its subscribers are now located outside the United States.

This past quarter marked the company’s most substantial growth since the second quarter of 2020 when a surge in streaming subscriptions occurred during the initial stages of the global pandemic lockdown.

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