New Delhi:
Mobile users are on the brink of a revolutionary experience as direct-to-mobile (D2M) broadcast technology is set to make its debut, enabling users to stream videos without a SIM card or internet connection.
Developed by Saankhya Labs and IIT Kanpur, D2M technology utilizes terrestrial telecommunication infrastructure and spectrum allocated by public broadcasters
to transmit video, audio, and data signals directly to compatible mobile and smart devices.
Trials in 19 Cities
In a significant move, Information and Broadcasting Secretary Apoorva Chandra announced that trials for domestic D2M technology will soon be conducted in 19 cities.
Addressing a broadcasting summit, Chandra emphasized the need to reserve the 470-582 MHz spectrum for this groundbreaking technology.
Game-Changing Advantages
Chandra highlighted the potential of D2M technology to alleviate 5G network bottlenecks by shifting 25-30% of video traffic.
This strategic move is expected to expedite the country’s digital development and democratize content distribution.
Addressing Connectivity Gaps
Pilot projects for D2M technology were previously conducted in Bengaluru, Dutta Path, and Noida. Chandra revealed that D2M has the potential to reach approximately 8-9 crore homes across the country currently lacking TV access.
With only 190 million out of 280 million households owning television sets, this technology aims to bridge the gap in access to information and entertainment.
Broad Smartphone Reach
With 80 crore smartphones in the country and 69% of content consumed in video format,
the adoption of D2M technology could reach over a billion mobile devices.
The potential benefits include cost reductions in data transmission and access, improved network efficiency, and the possibility of developing a nationwide emergency alert system.
The upcoming trials and potential widespread adoption of D2M technology mark a transformative step in enhancing mobile entertainment accessibility and connectivity in India.
