Meta has introduced a new video creation app called Edits, designed especially for mobile-first creators.
According to Meta, the app is meant to support video makers across all platforms, not just Instagram or Facebook.
The goal is to simplify the video production process and make it easier for creators to produce high-quality content.
Key Features of Edits
All-in-One Workspace
Edits is designed as an all-in-one workspace for video creators, built in collaboration with influencers and content producers.
The app is perfect for everything from capturing videos (up to 10 minutes long) on mobile to providing real-time insights about video performance.
Simplified Video Creation
The app allows creators to trim clips, adjust timelines, use auto-enhancement tools, and apply creative effects like green screen and transitions.
This makes it easier for creators to stay within one platform instead of switching between multiple apps.
Direct Sharing & Exporting
Videos can be shared directly to Meta platforms, like Instagram and Facebook, or exported without a watermark for use elsewhere.
Real-Time Feedback & Performance Insights
One standout feature of Edits is its real-time feedback.
It provides insights into metrics such as skip rates, which help creators understand how their videos might perform in distribution algorithms.
This feature is designed to assist creators in improving the reach and effectiveness of their content.
Upcoming Features and Updates
While the current version of Edits offers many useful features, Meta plans several upcoming upgrades, including:
Keyframes: This will allow editors to have control over video speed and effects.
AI Tools: These will help quickly change video design.
Collaboration Features: Creators will be able to share drafts with others for review.
Customization Options: Expect new fonts, text animations, transitions, filters, and royalty-free music.
Meta’s Commitment to Supporting Creators
Edits is part of Meta’s ongoing effort to support creative professionals. The company is also keen on improving the app further, with future upgrades based on user feedback.
