Jaguar Land Rover Job Cuts: Tata Motors-owned luxury carmaker Jaguar Land Rover (JLR) will lay off around 500 employees, mainly in Britain, as the company faces challenges such as high U.S. tariffs and a slowdown in global demand. JLR’s sales dropped during the April-June 2025 quarter.
JLR Gearing Up for a Full Relaunch
JLR is planning a full brand relaunch, which could take place next year.
As part of this transition, JLR is cutting hundreds of managerial positions in the UK through a voluntary retirement scheme.
The company said this step is aimed at aligning its leadership workforce with the current and future needs of the business.
A company spokesperson added that this is part of a routine voluntary retirement process offered to eligible employees.
Only those in managerial roles will be affected, and about 500 jobs are expected to be impacted.
The layoffs come at a time when JLR is dealing with multiple challenges, including reduced demand globally and trade hurdles in the U.S.
New U.S. Tariffs Impacting British Cars
Following a recent trade agreement between the UK and the U.S., British-made cars now face a 10% tariff in the American market, down from the earlier 25%.
However, the agreement allows only 100,000 British vehicles to be exported to the U.S. each year. If this limit is crossed, higher tariffs will apply again.
JLR’s U.S. sales were affected in the April-June 2025 quarter, with shipments temporarily paused due to the earlier 25% tariff.
JLR’s Relaunch and EV Focus
As part of its relaunch efforts, JLR has paused production of most Jaguar models.
On Thursday, the company announced a new collaboration with ev.energy, a software platform for smart EV charging.
JLR said it has launched a pilot project in the UK to test ev.energy’s system using 10 electric Jaguar I-PACE models, aiming to improve EV charging integration and smart energy use.
