Itel has unveiled its first flip feature phone, the Flip 1, marking its entry into the feature phone market.
This sleek device draws inspiration from the Samsung Galaxy Z Flip 6, featuring a compact design with a 2.4-inch display.
The Flip 1 is equipped with a rear VGA camera and a 1200mAh battery, which the company claims can last up to 7 days on a full charge.
Additionally, it supports Bluetooth connectivity and boasts a premium leather finish on the back panel.
Pricing and Specifications
The Itel Flip 1 is priced at ₹2,499 in India and comes with a 12+1 month warranty. Here are the key specifications:
Display: 2.4-inch OVGA
Camera: VGA rear camera
Battery: 1200mAh, with a claim of up to 7 days of backup
Design: Lightweight with a sleek build and leather back
Key Features: Glass finish over the keypad, Kingvoice feature, Bluetooth calling, and a Type-C charging port for convenience
Languages: Supports 13 Indian languages
Colors: Available in three colors
CEO’s Insights and Market Position
Mr. Arijeet Talapatra, CEO of Itel India, emphasized the company’s commitment to innovation in the feature phone sector.
He stated, “Itel has been aggressive in not only expanding its smartphone and smart gadget portfolio but also in pushing the boundaries of feature phones.
With a 37% market share in the feature phone segment, we believe that style and innovation are essential for feature phones as they are for smartphones.
The launch of Itel Flip 1 exemplifies this vision, introducing a flip function typically found in premium smartphones.”
Itel also highlighted its strong position in the feature phone market, boasting a 90% brand loyalty according to recent reports.
