Instagram is currently testing a new feature called “Locked Reels,” allowing creators to lock certain reels behind a secret code.
This means that followers will need to enter a specific code to watch the locked content. The feature is still in its testing phase and is available to a limited number of users.
Currently, Instagram has not shared any details about the official launch date of this feature.
It is being tested on both iOS and Android platforms, but only a select group of users has access to it.
How “Locked Reels” Works
With this feature, creators can restrict access to their reels for a specific audience or group.
To unlock the content, users will need to enter the correct code, which could be a clue like “my pet’s name” or “my birthday.” This creates a sense of exclusivity for content sharing.
Potential for Increased Monetization and Exclusivity
While Instagram has not confirmed any paid subscription options for this feature, it could provide a new way for creators to monetize content or share exclusive videos with fans, brands, or smaller groups.
Influencers, brands, or close-knit friend groups could find this tool useful for curating more personal or exclusive content.
User Feedback and Future of “Locked Reels”
Some users have expressed concerns about how this feature might affect the browsing experience on Instagram, especially if it disrupts the flow of content in the feed.
However, there has been no official response or feedback from Instagram yet, and it is still unclear whether “Locked Reels” will be fully launched.
