L&T Finance Limited, one of India’s leading non-banking financial companies (NBFC), has partnered with Google Pay to offer personal loans.
With this partnership, eligible Google Pay users can now apply for and get personal loans directly through the app.
The aim is to provide customers with loans in a fast, easy, and fully digital way.
(Earlier, L&T Finance was known as L&T Finance Holdings Limited.)
Expanding Digital Reach
This partnership is part of L&T Finance’s plan to strengthen its digital presence and make its products accessible to more people.
The company wants to offer simple and quick loans using digital platforms.
L&T Finance has already partnered with platforms like PhonePe, Cred, and Amazon Pay. By adopting digital technology, the company is continuously improving services for its customers.
Statements from L&T Finance Leadership
Sudipta Roy, Managing Director and CEO of L&T Finance Limited, said:
“The future of financial services lies in building a customer-focused ecosystem. With Google Pay, we can serve Indian customers better by integrating our financial products into a widely used digital platform.”
Manish Kumar Gupta, Chief Executive – Urban Unsecured Assets, Payments and Digital Partnerships, added:
“This partnership with Google Pay is a big milestone in our journey to become a digital-native lender.
With Google Pay’s wide reach across urban and rural areas, we will be able to strengthen our position in the personal loan sector under our ‘Lakshya’ strategy.”
Strategic Collaborations and Growth
In FY25, L&T Finance collaborated with fintech platforms like PhonePe, Cred, and Amazon Pay.
These partnerships, along with customer-focused strategies, boosted the company’s personal loan business.
Loan growth rose by 41%, reaching ₹9,383 crore in Q1 FY26 (quarter ending June 30, 2025).
Disbursements during the same period stood at ₹1,942 crore, marking a 65% increase.
The partnership with Google Pay will bring together L&T Finance’s financial expertise and Google Pay’s large user base.
This will ensure customers get loans that are easy, reliable, and tailored to their needs.
Benefits for Google Pay Users
For Google Pay users, this partnership offers greater convenience and faster access to personal loans.
Customers can now search, apply, and get loan products without leaving the Google Pay app.
For L&T Finance, this collaboration is an opportunity to connect with Google Pay’s massive user base and expand its reach in the competitive digital loan market.
