India’s biggest online shopping season is here. Flipkart’s Big Billion Day Sale and Amazon’s Great Indian Festival Sale both start on September 23.
These mega sales bring huge discounts on categories like electronics, fashion, and home essentials.
While shoppers can expect big savings, experts warn that without planning, many people miss out on the best deals.
Plan Your Shopping in Advance
Experts suggest preparing a shopping list before the sale begins. Decide whether you need a smartphone, TV, fashion items, or furniture, and avoid buying unnecessary products on impulse.
Use the watchlist feature to save your favorite items and keep an eye out for flash sales, which offer steep discounts for a limited time.
How to Shop Smart
“The challenge today isn’t just finding a deal but knowing if it’s a real deal,” says Rajshree Sharma, AVP at MPL.
Tools that show price history and comparisons help buyers make informed decisions.
This is especially important during big events like the Big Billion Day Sale, where the excitement of discounts can make people shop without thinking carefully.
Use Price Comparison Tools
Price comparison tools help prevent fake discounts. One popular tool is Buyhatke, a browser-based assistant that compares prices across 50+ online platforms and alerts users when products reach their target price.
Gaurav Dahake, CEO of Buyhatke, explains: “Mega-sales have changed how Indians shop online, but they also bring challenges with price transparency. Our tool shows complete price history and cross-platform comparisons so users know whether a deal is genuine.”
Automatic Deal Scanner
Buyhatke also offers an automatic deal scanner that highlights genuine offers and filters out marketing gimmicks. It works across platforms like Flipkart, Myntra, Snapdeal, Jabong, and eBay.
“Technology should serve the customer, not just platforms,” says Dahake. “Our scanner ensures users always get the lowest price.”
Other Tools and Tips
Other browser extensions like Honey automatically apply the best available coupons at checkout.
Experts recommend combining such tools with flash sale tracking and pre-planned shopping lists for maximum benefit.
Keep These Things in Mind
Compare prices across different apps and websites.
Shop during festive sales, flash sales, and seasonal offers for maximum discounts.
Use coupon codes, cashback offers, and special bank/credit card discounts.
Set price alerts or wishlist products to buy at the right time.
Take advantage of loyalty programs, reward points, and memberships like Amazon Prime or Flipkart Plus.
