Bajaj Life Insurance has introduced a new ULIP product called the India Consumption Fund, launched through an NFO (New Fund Offer) running from December 8 to December 22.
This fund aims to capture the increasing consumer spending in India’s fast-growing economy.
It is designed for investors who want to benefit from the rising purchasing power of the middle class and young population, especially in sectors like FMCG and automobiles.
Bajaj Life, earlier known as Bajaj Allianz, targets raising ₹400 crore through this fund.
Why This Fund Stands Out
India’s GDP growth is now strongly supported by consumption. With a rapidly expanding middle class, booming e-commerce,
and rising demand for smartphones, electronics, and daily-use products—even in tier-2 cities—the consumption market is thriving.
The India Consumption Fund focuses on this trend and invests in sectors such as FMCG, retail, consumer durables, automobiles, and healthcare.
Since it is a ULIP, investors get both market-linked returns and insurance coverage, making it suitable for those comfortable with higher risk.
Bajaj Life says the fund is built for long-term investment, where compounding can create strong growth.
For people aged 30–40 years planning for retirement or their children’s future, it can be a smart option that provides both protection and wealth-building.
Srinivasa Rao Ravuri, Chief Investment Officer at Bajaj Life Insurance, said that India is witnessing fast and sustainable consumption growth.
Rising incomes, formalization of the economy, and digital convenience are changing how people spend. According to him, the fund aims to capture this shift and deliver long-term value to investors.
Key Features and Company Strength
The fund can invest in over 400 stocks and will select strong ideas using a disciplined “Growth at a Reasonable Price (GARP)” approach.
Its performance will be compared to the Nifty India Consumption Index. It is best suited for long-term investors who are willing to take relatively higher risks.
Bajaj Life, active since 2001, is a subsidiary of Bajaj Finserv and serves 3.51 crore customers. With 597 branches, 1.6 lakh agents, and 442 partners, the company has a strong national presence.
Its AUM has crossed ₹1.34 lakh crore, with a claim settlement ratio of 99.29% and a solvency ratio of 343%, showing strong financial health.
With a digital-first approach, the company focuses on apps and online services to offer a smooth customer experience. After the NFO closes, experienced fund managers will handle the portfolio, ensuring stability even during market ups and downs.
