New Delhi:
German luxury car giant Audi has revealed plans to hike prices by 2% across its range of models, effective June 1, 2024.
This move comes as a response to the escalating input and transportation expenses faced by the company,
with anticipated price increments ranging from Rs 80,000 to Rs 4 lakh on ex-showroom rates.
Balbir Singh Dhillon Addresses the Decision
Commenting on the impending price adjustment, Balbir Singh Dhillon, Head of Audi India,
emphasized the necessity of the measure in ensuring sustainable growth for Audi India and its network of dealers.
Dhillon stated,
“Rising input costs are forcing us to increase prices by 2%, and this increase will be effective from June 1, 2024. The aim behind this price correction is to ensure sustainable growth for Audi India and our dealer partners. We have always tried to minimize the impact of rising prices on our customers.”
Strong Sales Performance Amidst Rising Costs
Despite the impending price hike, Audi India reported robust sales figures for the financial year 2023-24, with 7027 units sold, marking an impressive 33% growth in sales.
Additionally, the company’s pre-owned car business, ‘Audi Approved: Plus,’ witnessed a substantial 50% growth during the same period, indicating sustained customer interest in the brand.
Diverse Product Portfolio Underlines Audi’s Position
Audi India’s product lineup boasts a diverse range of models catering to various segments, including the Audi A4, A6, A8L, Q3, Q3 Sportback, Q5, Q7, Q8,
S5 Sportback, RS5 Sportback, RS Q8, Q8 50 e-Tron, Q8 55 e-tron, Q8 Sportback 50 e-tron, Q8 Sportback 55 e-tron, e-tron GT, and RS e-tron GT.
This expansive portfolio underscores Audi’s commitment to offering premium vehicles across different segments of the luxury automobile market.
