In a highly anticipated announcement on Monday, Apple CEO Tim Cook revealed that the company’s cutting-edge mixed reality (MR) headset, the Apple Vision Pro, is slated for release in the United States on February 2.
Boasting an augmented reality system, the Vision Pro offers users an immersive heads-up display, providing seamless access to Apple’s renowned suite of productivity applications.
Embracing the Era of Spatial Computing
Cook emphasized the transformative potential of the Apple Vision Pro in the realm of spatial computing.
“The era of spatial computing has arrived! Apple Vision Pro is available in the US on February 2,” declared the Apple CEO.
Pre-order Starts January 19
Apple enthusiasts can secure their Apple Vision Pro by pre-ordering starting January 19 at 5 am PST.
The website highlights the device as Apple’s first 3D camera, enabling users to capture spatial photos and videos, enhanced by immersive Spatial Audio.
Apple Vision Pro’s Spatial Features
Described as a revolutionary 3D camera, the Apple Vision Pro allows users to capture and relive moments like never before.
Panoramas wrap around users, providing an unparalleled sense of presence. The device also supports spatial videos taken with iPhone 15 Pro, enhancing the overall user experience.
Tim Cook’s Vision: “Works Like Your Mind”
In an interview with the BBC, Tim Cook emphasized the user-friendly design of the Apple Vision Pro, stating, “We spent years researching and developing this product to make it so simple to use that it works as your mind works.”
Understanding Spatial Computing
Spatial computing involves leveraging technology to interact with and manipulate the physical world.
Apple’s Vision Pro integrates various components, including sensors, augmented reality, virtual reality, spatial mapping, and mixed reality, creating a seamless coexistence of digital and physical worlds.
Hefty Price Tag Sparks Controversy
The Apple Vision Pro, unveiled during the Apple Worldwide Developers Conference 2023, comes with a price tag of $3,499 (₹2.9 lakh).
Despite its groundbreaking features, the hefty price has raised eyebrows among consumers and tech experts alike.
Elon Musk Expresses Interest
Even with the pricing controversy, Tesla CEO Elon Musk responded to Tim Cook’s announcement, expressing his anticipation to try out the Apple Vision Pro.
The intersection of technology giants in the virtual and augmented reality space is sure to spark further industry discussions.
