Amazon India has announced a reduction of up to 12% in selling fees across various product categories, effective from September 9.
This fee reduction is aimed at supporting sellers during the festive season, allowing them to expand their product offerings and boost their growth on the platform.
Benefits for Sellers and Product Categories
The new fee structure will particularly benefit sellers of products priced below Rs 500.
Amit Nanda, Director of Selling Partner Services at Amazon India, mentioned that this move responds to feedback from sellers, especially small businesses.
The company is committed to supporting businesses of all sizes, from small and medium enterprises to established brands.
Impact and Duration of the Fee Reduction
The new fee structure is designed to support businesses of all sizes, from small enterprises to established brands.
Amit Nanda, Director of Selling Partner Services at Amazon India, stated that the fee reduction is a response to feedback from sellers, especially small businesses.
Although timed for the festive season, these fee cuts are intended to be a long-term change, allowing sellers to optimize their operations for the Diwali shopping rush and beyond.
Sellers of affordable products will see a significant decrease in fees, enabling them to reinvest in their businesses for faster growth.
