Akshaya Tritiya 2025: Avoid Being Cheated While Buying Gold – Important Tips

Akshaya Tritiya, falling on 30th April this year, is considered an auspicious occasion to buy gold, as it is believed to bring happiness and prosperity to the family.

With gold prices near record highs, many people are looking to buy gold on this day to take advantage of the rising prices.

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However, with the crowds and excitement, it’s important to be cautious while making your purchase to ensure you’re not buying adulterated gold.

The Risk of Adulterated Gold on Akshaya Tritiya

On Akshaya Tritiya, many people buy gold jewellery, coins, or bars. Due to the large number of customers, it can be hard to check the purity of the gold.

While the government has implemented several measures to prevent the sale of fake or adulterated gold, there is still a chance of being cheated.

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To avoid this, it’s essential to be careful and verify the gold’s authenticity.

Check for the BIS Hallmark Certificate

To ensure that the gold is genuine, always look for a BIS Hallmark Certificate. This certificate contains important details, such as:

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The carat of the gold

The BIS logo

The jeweler’s identification mark

A Hallmark Unique Identification (HUID) number — a six-digit alphanumeric code that can be used to verify the authenticity of the gold.

Use the BIS Care App to Verify Purity

To verify the purity of gold jewellery, you can use the BIS Care App. The app allows you to check the purity, registration, and the name of the hallmarking center.

Simply download the app from the Google Play Store, enter the HUID number, and you’ll get all the information you need about the gold’s authenticity.

Understand the Meaning of Carat

Many people are confused about carat when buying gold. The carat indicates the purity of the gold:

24 Carat gold is the purest, with 99.9% purity, and is typically available in coins and bars.

22 Carat gold has 91.6% purity and is most commonly used for making jewellery.

18 Carat and 14 Carat gold have lower purity levels and are used for specific jewellery items.

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