To make Valentine’s Day more special, Bharti Airtel has introduced a new and unique feature for its subscribers. Now, a mobile recharge will not just be a basic need — it can also become a personal gift.
The company has launched a feature called “Gift a Recharge with a Special Note.” With this, users can send a mobile recharge along with a special message to their partner, friends, or family members.
In today’s digital world, where most conversations and emotions are shared online, this feature adds a personal touch to relationships. Airtel believes it will help people stay connected and express their feelings in a more meaningful way.
How to Use Airtel’s New Recharge Gift Feature
This feature is available through the Airtel Thanks app.
Here’s how users can use it:
Open the Airtel Thanks app.
Select the mobile number you want to gift the recharge to.
Choose any recharge plan from the available options.
Write a personalized message along with the recharge.
This personal message makes the recharge special. For example, someone can write to their partner: “Always be happy, because your happiness is my greatest happiness.”
Earlier, recharging was simply seen as a transaction — you recharge, and a plan gets activated. But with this new feature, the same process can now become a way to emotionally connect with loved ones.
It can act as a small yet thoughtful digital gift, especially on special occasions.
For people living far from their loved ones, this feature can help bring a sense of closeness.
The company says this initiative will encourage digital gifting and make the platform more interactive. In the future, such features may expand telecom services beyond just calls and data, adding emotional value to them.
Airtel Introduces New Security Feature
Apart from this gifting feature, Airtel has also been focusing on user safety. The company has introduced an OTP-based security feature to protect users from fake OTP scams.
This system quickly detects fake OTP messages received during suspicious calls and shows a warning pop-up on the user’s screen within seconds. The aim is to reduce online fraud cases and improve customer security.
