ChatGPT is stepping up as a personal shopping assistant with its new Shopping Research feature.
The AI tool aims to make finding products easier, offering visual cards so users can see, compare, and choose items quickly.
This feature is available for free users, as well as ChatGPT Go, Plus, and Pro subscribers.
The move comes as OpenAI taps into the busy shopping season, hoping to compete with Google as the go-to platform for shopping queries.
How the Shopping Tool Works
The new tool works on mobile, desktop, and web versions of ChatGPT.
After logging in, users can browse categories like electronics, kitchen appliances, and garden products.
ChatGPT displays results in cards, and you can like or skip items.
Filters help refine choices, such as price, brightness, or customer reviews for TVs.
The AI presents options in a conversational format, making the shopping process smooth.
While ChatGPT guides you to the best deal, actual purchases are completed on the e-commerce website.
Currently, the platform does not allow direct buying, but future updates for premium users may include this functionality.
Why This Matters
With millions of people shopping online daily, ChatGPT’s personalized, AI-driven approach could make finding the right product faster and easier.
Users can quickly compare options, check reviews, and make informed decisions without leaving the ChatGPT interface.
