Diwali is a festival of lights and happiness. During this time, people buy colorful items to decorate their homes, shops, and offices. Among these, decorative candles are one of the most popular choices.
If you are thinking of starting a business this Diwali with low investment, a decorative candle (wax candle) business can be a great option.
How to Start a Candle-Making Business
The best part about this business is that you can start it right from your home. You don’t need big machines or a factory.
Initially, you can take some training for candle making, but if you prefer, you can also learn by watching YouTube videos and practicing at home.
Once you gain confidence, you can start making candles in different designs and colors according to market demand.
Things You Will Need
To start this business, you will need a few basic materials:
Soy wax
Cotton wicks
Colored and scented essences
Candle molds
Wax melting pots
Glitter and decorative items
For packaging: boxes, labels, and wrapping paper
How Much Will It Cost?
Starting a candle business does not require a large investment. If you begin on a small scale from home, you can buy all the necessary items for around ₹5,000 to ₹10,000.
This budget includes wax, molds, colors, fragrances, and packaging. You can also allocate a small amount for social media promotion.
Where to Sell Candles
Once the candles are ready, there are multiple ways to sell them:
Local gift shops, decoration stores, and craft fairs
Social media platforms like Instagram, WhatsApp, and Facebook by creating a page and selling directly to customers
Selling gift packs during festivals attracts more buyers
Profit Potential
The cost of making a simple candle is about ₹10–15, which can easily be sold for ₹50–60.
Designer and scented candles can sell for ₹100–₹300. With the right designs, quality, and timely marketing, you can earn a profit margin of 30%–50%. With a little effort
and creativity, this small business can bring significant earnings, especially during Diwali and other festivals.
