Until now, companies had to sell old packaged goods at the price printed earlier — the old MRP (Maximum Retail Price) — even if their costs had gone up and they were facing losses.
But now, the government has made a big change.
Companies are allowed to print the new, revised MRP on the packaging of unsold old stock.
This change is expected to help businesses recover their costs, especially in times of inflation or when input prices rise.
Key Details of the New MRP Rule
Old goods must be sold by 31 December – Even with the updated MRP, companies need to clear old stock before the year ends.
Customers will know the correct price – With the revised MRP printed clearly, customers won’t be confused or misled.
Approval has been granted officially – The government has allowed this rule to come into effect to support both sellers and buyers.
What Was the Problem Before?
Earlier, if prices increased after products were already packed, companies had no option but to sell them at the old printed MRP.
This often led to financial losses, especially when there were sudden cost hikes in raw materials, fuel, or taxes.
What Do the New Rules Say?
According to the new rule, companies can now revise the MRP and update it on existing stock, as long as the new price is printed clearly on the product.
This ensures transparency for customers and gives some relief to manufacturers.
