A new name has entered the Indian mutual fund space — Jio BlackRock Asset Management, a joint venture between Jio Financial Services and BlackRock, the world’s largest asset management company.
Unlike Jio’s aggressive entry into telecom with cheap plans, this time the approach is more measured.
This 50:50 partnership aims to grow wisely, with a focus on both profit and long-term sustainability, not just grabbing market share. Sid Swaminathan, MD and CEO of Jio BlackRock, told ET that pricing will be important, but profitability is just as critical.
“We’re not chasing market share blindly — staying profitable is equally important,” said Swaminathan.
Focus on New Growth and Unique Offerings
Swaminathan, who spent around 20 years at BlackRock and returned to India last year, says the company doesn’t want to take away share from existing players.
Instead, Jio BlackRock wants to be part of the new wave of growth expected in the Indian mutual fund market.
The firm plans to introduce innovative funds and investment products that offer real value to investors.
Their strategy includes using cutting-edge technology, like BlackRock’s platform ‘Aladdin’, which helps reduce fund management costs.
These savings, they say, will be passed on to investors — potentially lowering investment costs.
Swaminathan also pointed out the increasing trend of digital adoption. Jio BlackRock will start with a direct digital model, as most users today are comfortable managing investments via smartphones. But they remain open to expanding into other formats if needed later.
Strong Launch and Future Plans
The company recently launched three debt schemes — overnight, liquid, and money market funds — and collected a total of ₹17,800 crore.
Though Reliance may have invested in it, the company hasn’t officially confirmed this.
They’ve already attracted over 90 institutional investors, showing strong early trust in the brand. Looking ahead, the firm will soon launch five index funds — four equity and one fixed-income.
Jio BlackRock also plans to offer a full suite of products including:
Index and active funds
Exchange-traded funds (ETFs)
Specialized investment funds (SIFs)
Alternative investment funds (AIFs)
When asked about acquisitions, Swaminathan said it’s too early to decide, but all options are open for the future.
The goal is to become a strong, reliable mutual fund brand in India — a journey that will take time, learning, and steady growth.
