India’s leading food delivery platform Swiggy launched a new feature called the ‘₹99 Store’ on its app on July 1, 2025.
Through this store, customers can order single meals at a fixed price of ₹99.
This service is currently available in over 175 cities across India, including major ones like Delhi, Mumbai, Bengaluru, Kolkata, Chennai, Lucknow, Patna, Bhopal, Dehradun, and Surat.
Swiggy ₹99 Store: What is it?
The ₹99 Store is a special section where users can order quick meals such as rolls, biryani, dosa, idli, burgers, pizzas, pasta, cakes, shakes, salads,
and desserts — all priced at ₹99. It has been specially designed for Gen-Z users and budget-conscious customers.
Swiggy ₹99 Store: Free Delivery Option
Swiggy has added an ‘Eco Saver’ delivery option with this feature. If your order total is ₹99 or more, there will be no delivery charges. However, GST and other taxes will still apply separately.
Swiggy ₹99 Store: Purpose Behind the Launch
Rohit Kapur, CEO of Swiggy’s Food Marketplace, stated, “₹99 is more than a price; it’s a promise to make quality food affordable for all.
With help from our restaurant partners and delivery team, we are making sure everyday meals are easy to get and don’t compromise on quality.”
Swiggy ₹99 Store: Competition and Strategy
This new launch directly targets rivals like Zepto Café, which also offer instant meals for under ₹99.
But Swiggy is focusing on better quality and more food choices, which makes it a popular option for students and young professionals.
