As the festive season approaches, the number of passengers using buses, trains, and flights increases significantly.
But have you ever noticed that if you check the price of a flight ticket multiple times, the fare seems to rise each time? This sudden increase in ticket prices in just a few minutes isn’t random—there’s a strategy behind it. Let’s explore how airline companies make this happen.
Survey Reveals Passenger Awareness
A local survey revealed that 72% of people believe that repeatedly checking flight prices leads to an increase in the fare displayed. This common experience raises the question: how do flight ticket prices climb so quickly?
The Role of the Postal Pattern Algorithm
The key to this price increase lies in a system called the postal pattern algorithm used by airline companies.
This algorithm adjusts prices in real-time based on the demand and supply for specific flight routes.
The more a particular flight is searched for, the higher the price climbs. Essentially, the algorithm reacts to the increased interest in a flight by boosting its fare.
Avoiding the Algorithm Isn’t Easy
Unfortunately, avoiding the effects of this pricing algorithm isn’t simple. It continuously monitors the demand for flights on specific routes, adjusting prices accordingly. This makes it challenging for passengers to find consistent or lower prices.
The Illusion of Ticket Shortage
During the festive season, it’s common to see flight tickets in short supply. However, airlines sometimes create an artificial scarcity, making it seem like seats are running out.
This tactic pressures passengers into booking tickets quickly, even at higher prices, out of fear that they’ll miss out.