Netflix is considering offering free access to its content library to attract more users and expand its audience base.
This initiative aims to introduce a new ad-supported subscription model.
Launch Markets and User Experience
The free subscription model is likely to debut in Asia and Europe. Users opting for this model will watch content with intermittent advertisements.
This approach is expected to significantly boost Netflix’s viewership and advertising revenue.
Target Markets and Revenue Strategy
The free subscription model is likely to be initially launched in Asia and Europe
Users opting for this free service will experience occasional ads during their streaming sessions.
Advertisers are optimistic about this strategy,
anticipating a significant increase in Netflix’s viewership and ad revenues
Future Plans and Timeline
According to sources, Netflix is developing its own advertising technology platform, which could be ready by the end of 2025.
Recent reports indicate a substantial rise in global active users, with projections suggesting rapid growth fueled by the introduction of an ad-supported tier.
Development and Timeline
Reports suggest Netflix is developing its own advertising technology platform, potentially launching by the end of 2025.
Recent data indicates a substantial increase in global active users, from 5 million to 40 million within a year, indicating growing interest in ad-supported tiers.
Netflix has yet to officially confirm these plans, but it is anticipated to attract a large number of users, particularly from markets like India.
Currently, Netflix offers cost-effective plans in India, with mobile-only subscriptions starting at Rs 149 and premium plans at Rs 649 per month.
