At India’s first business summit, WhatsApp revealed several new features aimed at helping businesses improve their connection with customers, especially ahead of the festive season.
These updates are designed to enhance business performance and customer satisfaction.
Meta India Vice President, Sandhya Devanathan, highlighted WhatsApp’s role in India’s transformation.
Due to its ease of access and widespread use, the platform has become vital for businesses to explore new ideas and growth opportunities.
The newly launched features will further boost the customer experience and enable businesses to maximize their investments.
Meta Verified for Small Businesses
Millions of small businesses in India use the WhatsApp Business App to engage with customers. Many have expressed a desire to build trust with their customers.
In response, the Meta Verified WhatsApp Business App is now available to all eligible small businesses in India.
Meta Verified offers businesses several benefits, including a verified badge, protection against fake identities, account support, and premium features.
This badge will be visible on their WhatsApp channel and business page, making it easier for businesses to prove their authenticity online.
Businesses can also share this badge on social media and websites to strengthen their brand.
Personalized Messaging Feature
WhatsApp also introduced a new feature for small businesses that allows them to send personalized messages to customers.
This can include appointment reminders, birthday wishes, or holiday sale notifications. The feature is designed to make customer communication quicker and more efficient.
However, businesses will need to pay a fee to use this feature. It allows them to send messages based on the customer’s name
and preferences, with options to include call-to-action buttons. Additionally, businesses can schedule when these messages are sent, making it even more convenient.
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