Ola Electric has launched a new campaign in India to push more people towards electric vehicles.
The company wants users to shift away from petrol scooters and adopt cleaner, more affordable EV options.
Under this new move, Ola has introduced its #EndICEAge campaign, focusing on making electric scooters cheaper and more accessible for everyone.
What is the #EndICEAge Campaign?
The #EndICEAge campaign is designed to speed up India’s shift from petrol and diesel vehicles (ICE vehicles) to electric mobility.
Here’s what the campaign offers:
Starting price of EVs: ₹49,999
Benefits of up to ₹50,000
Offer valid till March 31, 2026
This is one of the most aggressive pricing strategies in the EV market so far.
Why ₹49,999 Price is a Big Deal
Price has always been the biggest barrier for people thinking about switching to EVs.
Ola is trying to solve this by offering entry-level models at a very low price.
Some of the cheapest models include:
Gen 3 S1 X (2kWh): ₹49,999
Roadster X (2.5kWh): ₹49,999
This pricing makes electric scooters more affordable than many petrol scooters.
New Benefits to Build Customer Trust
Ola is not just cutting prices—it is also adding benefits to make ownership easier and worry-free.
Service Trust Guarantee
Free Ola cab voucher if service is delayed
Same-day service in over 80% of cases
Buyback Guarantee
Up to 60% assured value in future
Makes upgrading to a new model easier
Extended Warranty
8-year warranty on all models
Performance and Technology Highlights
Ola claims its EVs offer strong performance along with advanced technology.
Scooter range: Up to 320 km
Motorcycle range: Up to 500 km
0–40 km/h: Just 2.1 seconds
Top speed: Up to 141 km/h
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Complete Range of Models and Prices
S1 Gen 3 Series
S1 Pro+ (5.2kWh): ₹1,44,999
S1 Pro+ (4kWh): ₹1,24,999
S1 Pro (4kWh): ₹1,14,999
S1 Pro (3kWh): ₹1,02,499
Mass Market Models
S1 X+ (4kWh): ₹1,02,499
S1 X (2kWh): ₹49,999
S1 X (3kWh): ₹81,499
S1 X (4kWh): ₹97,499
Roadster Bike Series
Roadster X+ (4.5kWh): ₹1,09,999
Roadster X+ (9.1kWh): ₹1,89,999
Roadster X (2.5kWh): ₹49,999
Roadster X (3.5kWh): ₹92,999
Roadster X (4.5kWh): ₹99,999
Company’s Big Vision for the Future
According to Ola’s chairman Bhavish Aggarwal, rising fuel prices and energy concerns are major challenges today.
He believes electric vehicles are the future, and the company is ready to do whatever it takes to speed up this transition in India.
