Meta has introduced its new Meta Business Agent for WhatsApp in India.
The AI-powered tool was launched on July 7, 2026, during Meta’s third annual Business Summit in Mumbai.
The new AI assistant is designed to help businesses respond to customers instantly.
It can answer questions, recommend products, book appointments, and even complete sales without human assistance.
The goal is to help businesses provide faster customer service while allowing employees to focus on more complex tasks.
What Can the Meta Business Agent Do?
The AI agent starts helping customers from the moment they send a message.
It can:
Answer customer questions automatically.
Recommend products from a business’s catalog.
Book appointments.
Qualify sales leads.
Complete purchases through chat.
Business owners can also decide when a conversation should be transferred to a human employee, especially for complaints or more complicated issues.
AI Assistant for Business Owners
The Meta Business Agent is not just for customers—it also helps business owners manage their operations.
Every morning, the AI can send a summary of missed customer conversations and provide useful insights about customer preferences and common queries.
This helps businesses stay updated without having to read every message individually.
According to Meta India Managing Director Arun Srinivas, messaging has become one of the most popular ways for people and businesses to communicate in India, and AI can help strengthen these relationships.
New Platform for Large Companies
Meta has also launched the Meta Business Agent Platform for large enterprises.
This platform allows bigger companies to build customized AI agents that can work with their existing business systems.
It also includes advanced controls and performance tracking features for enterprise users.
Some food delivery companies have already started using the platform to onboard delivery partners through WhatsApp chats.
WhatsApp Will Soon Make Business Search Easier
Meta is also introducing a new business discovery feature on WhatsApp.
Soon, users will be able to search for businesses directly within WhatsApp by name.
They will also be able to share business contacts with friends and family more easily.
This feature is expected to make it simpler for users to discover and connect with shops, restaurants, and service providers without leaving the app.
How Businesses Can Access the New AI Tool
Businesses interested in using the Meta Business Agent can currently join a waitlist through Meta’s business platform.
Meta has not yet announced when the service will be available to everyone.
With this launch, Meta is taking another step toward turning WhatsApp into a complete platform for shopping, customer support, and business communication.
For everyday users, this means faster replies from businesses and a more convenient way to find and interact with companies directly through WhatsApp.
