Flipkart Eat-in by Minutes is preparing to enter India’s food delivery market with a proposed base commission of around 10% for restaurants, potentially giving eateries a lower-cost alternative to established platforms.
The new service is being tested in Bengaluru and is expected to open to consumers by the end of October 2026.
The move could intensify competition with Zomato and Swiggy, which have built strong positions in India’s online food delivery business.
Flipkart plans to use its existing shopping app, customer base and delivery network to expand into the sector.
Flipkart Eat-in by Minutes: How Will It Work?
The proposed service will allow customers to order food through a dedicated section within the Flipkart app.
The company is currently testing the platform at its Bengaluru headquarters, with employees participating in the trial before a wider consumer rollout.
Reports indicate that around 8,000 employees are expected to be involved in the internal testing phase. This trial will help the company assess how the ordering process and delivery operations work before opening the service to the public.
Flipkart is also working on using its Ekart logistics network to support food deliveries.
By drawing on its existing infrastructure, the company aims to build a new business alongside its established e-commerce and quick-commerce operations.
Why Is Flipkart Proposing a 10% Restaurant Commission?
The proposed base commission of around 10% is one of the most notable features of Flipkart’s food delivery plan.
According to reporting that cited the National Restaurant Association of India (NRAI) president Sagar Daryani, the company has presented this rate to restaurant partners.
Established food delivery platforms such as Zomato and Swiggy are reported to charge restaurants commissions generally ranging from 20% to 25%.
A lower base rate could help restaurants retain a larger share of the value of each order, although their total costs may differ once advertising, promotions, discounts and other fees are included.
The proposed 10% figure should not be treated as a restaurant’s guaranteed total cost. The final economics will depend on the terms offered to individual partners and any additional charges associated with the service.
For restaurants operating with tight margins, a lower commission structure may make another delivery platform worth considering.
However, restaurants will also need to evaluate order volumes, delivery reliability, customer demand and promotional expenses before deciding whether the arrangement benefits their business.
Which Restaurants Will Be Available on the Platform?
Flipkart’s food delivery service is expected to feature restaurants connected to the Open Network for Digital Commerce (ONDC), a government-backed initiative designed to support open digital commerce.
Restaurants that partner directly with Flipkart are also expected to be included.
The approach could give customers access to restaurants through the existing Flipkart app rather than requiring them to use a separate food delivery application.
For participating restaurants, the platform may provide another route to reach online customers.
The availability of restaurants, delivery coverage and ordering options will depend on the rollout and the service’s operational readiness.
The company has not yet made the proposed service universally available to consumers.
When Will Flipkart Launch Eat-in by Minutes?
Bengaluru is expected to be the first market for the service, with a public launch anticipated by the end of October 2026.
Reports also indicate that Flipkart aims to expand the offering to five or six cities by the end of the year, although the broader rollout remains a plan rather than a confirmed nationwide launch.
The launch would place Flipkart in a competitive market where established companies and newer entrants are experimenting with pricing, commissions and budget-focused services.
Its existing customer base and logistics infrastructure could help it attract users, but the long-term outcome will depend on the experience it delivers.
Can Flipkart Challenge Zomato and Swiggy?
A lower commission could help Flipkart attract restaurant partners, but it will not automatically guarantee success with customers.
Food quality, menu selection, delivery times, pricing and customer service will all influence whether users adopt the new service.
For consumers, another food delivery option could eventually mean more choice.
For restaurants, the proposed commission model could create an alternative to existing platforms, provided the total cost and order volumes work in their favour.
Flipkart’s next challenge will be to turn its internal trial into a reliable consumer service.
Until the public launch and final terms are confirmed, the proposed commission and expansion plans should be viewed as reported plans rather than settled outcomes.
