itel Tough Feature Phone has been launched in India at ₹1,499, targeting users who need a durable and affordable basic phone.
It comes with 2-metre drop protection, IP54-rated dust and water resistance, and a dedicated Agri Button for farmers.
The company is promoting the device as the “Real Bharat ka Tough Phone”.
It is designed particularly for people working in fields, construction sites and other outdoor environments where phones may face dust, water splashes or accidental drops.
itel Tough Feature Phone Gets Rugged Design
One of the biggest highlights of the itel Tough is its 2-metre anti-fall protection. According to the company, the device is designed to withstand accidental drops from heights of up to two metres.
The phone also carries an IP54 rating for protection against dust and water splashes. However, this rating should not be confused with full waterproofing or protection against complete immersion in water.
itel is also providing a shock-proof silicone case with the phone at no additional cost. The case is intended to provide another layer of protection during everyday use.
Dedicated Agri Button for Farmers
The phone comes with a dedicated Agri Button, a feature specifically introduced with farmers in mind.
According to the company, the button allows users to connect to a government agriculture helpline with a single touch. It can provide a convenient way to seek agriculture-related information or assistance.
The feature makes the device different from many conventional feature phones, especially for users in rural areas who may prefer quick access through a physical button.
Dual-Lamp Torch and Other Features
The itel Tough also includes a dual-lamp torch. The two-lamp setup is designed to provide useful illumination in situations such as power cuts, working in dark areas or travelling outdoors at night.
The company has also included Super Soundbox and King Voice features. These are aimed at making audio and everyday phone use more convenient for feature-phone users.
Another notable addition is USB Type-C charging. This allows the phone to use the increasingly common Type-C charging connection instead of relying on an older Micro-USB port.
The combination of physical buttons, a torch, rugged protection and Type-C charging is aimed at users who want a simple phone for calling and everyday outdoor use rather than a touchscreen smartphone.
itel Tough Price in India
The itel Tough Feature Phone is priced at ₹1,499 in India. The listed features include its 2-metre anti-fall protection, IP54 rating and free shock-proof silicone case.
At this price, the phone focuses on durability and practical features rather than the advanced functions found on smartphones.
Its rugged construction, agriculture-focused button and dual-lamp torch make it particularly targeted at farmers, field workers and other users who regularly use their phones in demanding outdoor conditions.
