Flipkart has launched Saarthi, a new advertising programme designed to help sellers and brands improve their online ad campaigns.
The programme combines AI-powered advertising tools with support from certified advertising agencies.
Flipkart says sellers can access this support at zero additional cost, regardless of their size or advertising experience.
The name Saarthi comes from the Sanskrit word for “charioteer”, reflecting the idea of helping sellers navigate the increasingly complicated world of online advertising.
AI Tool Will Help Sellers Manage Ad Campaigns
The main feature of Saarthi is an AI-powered campaign dashboard, developed in partnership with AtTheRate.ai.
The dashboard brings important campaign and business information into one place.
Sellers can get product-level insights, automated alerts, custom rules and ad-scheduling options.
A conversational AI feature can also help sellers identify campaigns that are not performing well and find opportunities to improve them.
Importantly, sellers will remain in control of their advertising decisions.
The AI is designed to provide information and recommendations rather than take complete control of campaigns.
Sellers Can Get Support From Advertising Experts
Saarthi also includes a network of certified advertising agencies.
Flipkart has added global consultancies such as Accenture and Dentsu to its advertising ecosystem.
Sellers can be connected with suitable agency partners based on their business stage, growth plans and advertising requirements.
The agencies can provide hands-on support, from helping sellers launch their first campaign to managing campaigns aimed at long-term growth.
What Do Sellers Get Through Saarthi?
The programme brings several advertising tools and services together in one place.
Sellers can access:
AI-powered campaign insights
Real-time performance information
Product-level recommendations
Automated alerts
Campaign audits
Budget and bidding optimisation
Recommendations to improve return on advertising spend
Advanced analytics and Flipkart’s advertising best practices
Sellers can choose how much support they need.
They can manage campaigns themselves using AI tools, work with an advertising agency, or use both options together.
Flipkart Wants to Solve Common Advertising Problems
Running online advertising campaigns can be difficult, especially for smaller businesses.
Flipkart says sellers commonly struggle with three things: managing campaigns, knowing where to start and understanding what is actually working.
Saarthi has been designed to address these problems.
Instead of simply giving sellers more data, the programme aims to turn campaign information into clear and actionable recommendations.
This could be particularly useful for small and medium-sized sellers that do not have dedicated advertising or marketing teams.
AI and Human Experts Will Work Together
Flipkart is not positioning Saarthi as a system that completely replaces advertising professionals.
Instead, the programme combines AI technology with human expertise.
Sellers who are comfortable managing their own campaigns can use the AI dashboard.
Those who need additional help can work with certified agencies.
This combination could make advanced advertising support more accessible to sellers who may not have the budget to hire dedicated advertising specialists.
Could Saarthi Improve Product Discovery?
The programme could also have an impact on Flipkart shoppers.
Better-optimised advertising campaigns could make sponsored listings and product recommendations more relevant to customers.
For sellers, improved advertising could help their products get more visibility in a highly competitive marketplace.
For Flipkart, helping more sellers advertise effectively could strengthen the overall e-commerce ecosystem.
Flipkart Makes a Bigger Push Into AI Advertising
Saarthi comes as AI is becoming increasingly important in India’s e-commerce industry.
With thousands of products competing for shoppers’ attention, sellers need to understand where their advertising money is being spent and which campaigns are delivering results.
By combining AI-powered campaign tools and professional advertising support at no additional cost, Flipkart is looking to make advanced advertising capabilities available to a much larger number of sellers.
For sellers struggling to manage online advertising, Saarthi could offer a simpler way to understand campaigns, reduce inefficient spending and make better advertising decisions.
