Amazon India has announced a significant reduction in selling fees for its sellers ahead of the festive season.
The company will lower fees by up to 12%, providing sellers with the chance to offer their products at reduced costs.
This fee cut will also allow sellers to offer greater discounts to customers.
This move is seen as a strategic effort by Amazon India to strengthen its presence in the Indian market and attract more small sellers.
Details of the Fee Reduction
The new fee structure will start from September 9, 2024. It will allow sellers to expand their product ranges
and support their business growth. Small sellers will see a fee reduction ranging from 3% to 12%, with the greatest benefit going to those selling products priced under Rs 500.
Long-Term Benefits for Sellers
Amit Nanda, Director of Selling Partner Services at Amazon India, mentioned that this fee reduction is part of Amazon’s ongoing support for small and medium businesses.
The decision was influenced by feedback from small businesses. The company clarified that these changes are not just for the festive season but are a permanent adjustment.
The reduction in fees will help sellers enhance their operations during the Diwali shopping period and beyond.
Nanda emphasized that sellers, especially those offering affordable products, will benefit from this fee cut, enabling them to reinvest in their businesses for faster growth.
