Bharti Airtel has launched India’s first AI-driven, network-based spam detection solution to tackle the growing problem of spam.
This feature will be activated automatically for all Airtel users, providing alerts about spam calls and messages in real-time without needing to download any app or request service.
Addressing the Spam Problem with Advanced AI
Spam calls and messages are a major issue in India, impacting millions of mobile users daily.
Recent industry data shows that India ranks among the top countries affected by spam, causing annoyance and privacy concerns.
Airtel’s new solution uses artificial intelligence and machine learning to enhance security for its customers.
Gopal Vittal, Managing Director and CEO of Bharti Airtel, stated, “Spam has become a major concern for mobile users, affecting their daily lives and trust in digital communications.
Today, we mark a milestone with the launch of India’s first AI-driven spam-free network, providing protection from unwanted communications.”
Dual-Layer Protection for Enhanced Security
Airtel’s solution employs a unique dual-layer protection framework that combines network-level defenses with advanced IT systems.
It processes 1.5 billion messages and 2.5 billion calls daily in just 2 milliseconds, effectively managing 1 trillion records in real-time.
This impressive capability showcases the power and speed of Airtel’s AI-driven system.
Developed by Airtel’s in-house data scientists, this technology identifies spam by analyzing patterns like call frequency, duration, and sender behavior.
It currently detects about 100 million potential spam calls and 3 million spam SMS messages every day, setting a new industry standard in spam management.
Proactive Alerts Against Malicious Content
In addition to identifying spam, Airtel’s AI system scans SMS messages in real-time against a database of blacklisted URLs.
It alerts users about suspicious links that could pose security risks, helping to prevent phishing attacks and other digital threats.
The system can also detect unusual patterns, like frequent changes in IMEI numbers, which are often linked to fraud.
This feature enhances customer protection and improves overall network security, reinforcing Airtel’s leadership in combating digital fraud.
Commitment to Customer Safety and Innovation
Airtel’s initiative highlights its dedication to enhancing customer experience through ongoing innovation.
By introducing this AI-driven spam detection solution, Airtel sets a new benchmark in the telecom industry, focusing on user safety and convenience.
