Amazon India has officially announced the 10th edition of its flagship shopping festival, Prime Day 2026, which will run for 72 hours from July 4 to July 6.
This year’s event is extra special as it marks a decade of Prime Day in India, bringing huge discounts, new product launches, and AI-powered shopping experiences for customers.
What’s Special About Prime Day 2026?
Amazon says this year’s Prime Day will feature more than 500 new product launches from over 100 Indian and global brands.
Shoppers will see offers across major categories, including:
Smartphones and laptops
Fashion and beauty products
Home and kitchen appliances
Toys and everyday essentials
The company is positioning this edition as its biggest Prime Day yet, combining shopping, entertainment, and exclusive deals.
Big Discounts and Banking Offers for Prime Members
To celebrate 10 years of Prime Day, Amazon is rolling out special financial offers for customers.
Prime members can enjoy:
Up to 10% savings on SBI and Axis Bank credit card and EMI transactions
5% unlimited cashback for Amazon Pay ICICI Bank credit card users
Limited-time discounts on Prime membership plans
These offers are designed to make the shopping festival even more attractive for members.
New AI Features to Improve Shopping Experience
Amazon is also focusing heavily on artificial intelligence this year.
It has introduced several AI-powered tools to make shopping easier and faster, including:
Rufus, a conversational shopping assistant
Lens AI for visual product search
AI Review Highlights for quick feedback summaries
AI Buying Guides for better product comparisons
These tools aim to help customers find the right products with less effort and better accuracy.
Amazon Celebrates 10 Years of Prime in India
To mark the 10-year milestone of Prime in India, Amazon has launched a new personalized feature called “Prime Playback.”
This AI-powered experience shows users their shopping history, savings, and streaming habits across Amazon services.
The feature is currently being rolled out to select Prime members.
Prime Membership Plans at Lower Prices
As part of the anniversary celebration, Amazon is offering limited-time discounts on Prime subscriptions.
New users can get:
Annual Prime membership at ₹999 (down from ₹1,499)
Prime Lite at ₹599 per year (earlier ₹799)
Prime Shopping Edition at ₹299 per year (earlier ₹399)
These offers are available for a limited period.
Entertainment Also in Focus
Ahead of Prime Day, Amazon’s streaming platform Prime Video has announced a lineup of 21 new Indian and international shows and films.
The list includes titles like Drishyam 3, Raakh, Karuppu, and Scream 7, covering multiple genres and languages.
A Decade of Prime Day in India
Speaking about the milestone, Amazon said Prime Day has grown into a major annual shopping event that combines deals, entertainment, and fast delivery for millions of users.
With new launches, AI tools, banking offers, and exclusive content, Prime Day 2026 is expected to be one of the biggest online shopping events of the year in India.
