India’s leading electric vehicle company, Ola Electric Mobility Limited, has taken a major step to promote electric mobility by launching the #EndICEAge campaign.
The company shared in an exchange filing that it has reduced the starting price of its electric vehicles to ₹49,999. Along with this, customers can get benefits of up to ₹50,000.
This offer is valid until March 31, 2026, and is aimed at encouraging more people to switch to electric vehicles.
Special Offers and Customer Benefits
Ola Electric is also providing several attractive benefits to buyers:
Service Trust Guarantee: Free Ola cab voucher if there is any service delay
Buyback Guarantee: Up to 60% future value assured
Extended Warranty: 8 years extended warranty on all vehicles
Affordable EVs with Strong Performance
The company is offering models like Gen 3 S1 X (2kWh) and Roadster X (2.5kWh) starting at ₹49,999. It also has a wide range of vehicles in both premium and mass-market segments.
Ola Electric focuses strongly on range and performance, and its vehicles come with advanced technology. According to the company:
Scooters offer a range of up to 320 km
Motorcycles can go up to 500 km on a single charge
Acceleration from 0 to 40 km/h in just 2.1 seconds
MoveOS 5 updates available via OTA
Company’s Vision for Electric Mobility
The Chairman and MD, Bhavish Aggarwal, said that due to rising fuel prices and the need for energy security, shifting to electric mobility has become very important.
The #EndICEAge campaign is a big step toward encouraging every Indian to adopt EVs.
Impact on the EV Market
With such aggressive pricing and attractive guarantees, Ola Electric has increased competition in the EV market. This move is expected to speed up the transition from traditional petrol and diesel vehicles to electric vehicles in India.
