If you are active on social media or create content, this is important news for you. Meta, the parent company of Facebook, has launched a new program to attract creators.
Under this program, creators who are already popular on platforms like Instagram and YouTube will be paid for posting content on Facebook. According to reports, creators may earn up to lakhs of rupees through this initiative.
This news is spreading quickly because many creators currently focus more on YouTube and Instagram, which has reduced Facebook’s popularity. To change this, Meta is investing money to bring creators back to its platform.
How Much Can You Earn?
In this program, creators will receive monthly payments based on their performance.
Creators with 20,000 to 100,000 followers can earn a few hundred dollars per month.
Creators with over 1 million followers can earn up to $3,000 (around ₹2.7 lakh) per month.
Facebook is also introducing new tools and metrics to help creators track and improve their earnings.
New Earning System Explained
Earlier, earnings were mainly based on views. But now, Facebook will focus on:
Content engagement
Watch time
Quality of views
To support this, Meta has introduced new tools:
Qualified Views – Views that can generate earnings
Earnings Rate – Money earned per 1,000 views
Non-Qualified Views – Views that do not generate income and the reasons behind it
These changes aim to give creators a clearer idea of how they earn money and how they can increase it.
Why Meta Is Taking This Step
Meta’s main goal is to compete with platforms like YouTube and Instagram. Many young users now spend less time on Facebook and more time on other platforms.
By paying creators, Meta wants to:
Bring popular creators back to Facebook
Increase user engagement
Grow the platform again
When big creators join Facebook, their followers are likely to follow them there, which helps boost overall activity.
Growing Competition Among Platforms
Today, social media platforms are competing strongly to attract creators.
YouTube already offers strong monetization options
Instagram provides earnings through Reels and brand deals
Facebook is now stepping up with direct payments to creators
Meta has already invested millions of dollars to increase content on its platform, showing how serious this competition has become.
