Dhanteras 2025: Ahead of the festive season, jewelry brands across India have rolled out exciting offers and schemes for customers.
Attractive discounts, free gifts, and EMI options are being offered on gold, diamond, and silver jewelry, making festive shopping easier and more rewarding.
Exciting Festive Offers Across Brands
Lucira is offering a flat 20% discount on diamonds and a free gold coin with every purchase. Co-founder Rupesh Jain advised customers to shop early to avoid last-minute crowds.
Jewelbox is providing up to 25% off on diamonds and up to 50% off on making charges. Purchases over ₹1 lakh will include a free gold coin.
The brand also offers 7-day guaranteed delivery and a 9+1 monthly savings plan to help customers plan purchases beyond the festive season.
Kalyan Jewellers has introduced a special board gold rate, among the lowest in the market, along with up to 50% off making charges and EMI options ranging from 6 to 11 months.
PP Jewellers by Pawan Gupta in Delhi is offering a 5.9% making charge and a free gift with every purchase.
Director Piyush Gupta said that customers continue to prioritize purity and price, with strong demand for coins, daily-wear, and bridal jewelry.
Limelight Diamonds is giving a 30% discount on diamond value and 100% off on making charges until October 26.
Managing Director Pooja Shet Madhavan said rising gold prices have pushed customers toward lab-grown diamonds, which are beautiful, durable, and affordable.
Origem is offering a free 1-gram gold coin on every ₹50,000 purchase. President Abhinav Kumar noted that many customers are pre-booking designs and completing payments on Dhanteras day to honor tradition while ensuring timely delivery.
At Mumbai’s Phoenix Marketcity, customers can enjoy special rewards, including a trip to Dubai for jewelry purchases above ₹2 lakh.
The mall also offers bank discounts, old gold exchange offers, and a Phoenix Gift Card usable for shopping, dining, and entertainment nationwide.
Malabar Gold & Diamonds is giving up to 30% off making charges. Customers who book jewelry in advance by paying 10% of the total amount will get a free silver coin.
Additionally, in case of gold rate fluctuations, buyers will pay the lower of the booking or market rate. These offers are valid until October 31.
Caratlane has announced up to 25% off on its silver jewelry collection, while Zen Diamond launched the My Gold Multiplier scheme, allowing customers to deposit hallmarked 999 fine gold monthly and earn a bonus on maturity.
Senco Gold & Diamonds is offering cashback between ₹700 and ₹1,000 per gram, 100% value on old gold exchanges, and up to 15% off on diamond jewelry.
Reliance Jewels is providing up to 45% off making charges and up to 35% off on diamond value, along with full exchange value on old gold. These offers run nationwide until November 2.
Online Offers Also Shine
E-commerce platforms are also celebrating Dhanteras in style.
During the Amazon Great Indian Festival 2025, customers can browse through over 500,000 jewelry designs, including 50,000 lab-grown diamond options starting at just ₹1,699.
Amazon is also offering 2% cashback and e-gift card rewards on Amazon Pay ICICI cards.
